Project Intro

Eden Clinic are focussed on health and beauty treatments, run by Angela a registered doctor the treatments span a wide range of clinical services from beauty to weight loss. From a business point of view she's a busy woman, the site needed to do the heavy lifting.

The Project

Fortunately we're pretty good at sites that do the heavy lifting, getting an understanding of the wider business always feels odd for the client but it really helps us to understand what are the roadblocks for both their clients and our client. A website is not an TV advert released onto Google to show The World. It's more like a great tool in the toolbox and it can perform many functions as well as the obvious dispersal of brand values. In this case their old site was too slow to get bookings, too slow to load and also not compliant with regulations required of registered doctors giving treatments. The last part was easy, just getting the correct content in the correct place, but the first two hurdles were more challenging. We moved the content from it's old Wordpress site, piled high on a slow server and launched it onto Webflow to skip along and quickly rank on Google. We also reworked the content create obvious calls to action for customers.

"We moved the content from it's old Wordpress site, piled high on a slow server and launched it onto Webflow to skip along and quickly rank on Google."

The addition of animation and reworked brand colours really pulled the whole look together, it's a quick site with easy navigation but there's loads of content on there, but that's the sign of a good site, it feels easy breezy, you can get what you need without being bogged down with all of the stuff that you don't.

The Outcome

For a site that was basically built in about 10 days it's really a great site. Feedback from the client has been really positive and they were quickly and easily updating elements of the content themselves within our Editor platform within a few days. Next steps will be targeted social media adverts to drive traffic to the site.

‍Advantages to this site

• It's a massive site but it runs like it's just a couple of pages
• Intuitive layout and fully responsive to both mobile and tablet
• The client has control of the important day to day tasks, heavy lifting is done by us during periodic updates
• Hosting is based with Webflow and it's FAST and secure, important for a site with a lot of images and enquiry forms with personal and confidential data.

Time to give your site an overhaul? Give us a call on 01752 927666 or drop us an email on hello@toze.co.uk for a free consultation and quote.

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